The world is fast becoming more digitalized and the millennials are at the forefront of it all pushing hard each day trying to make it even better. These set of goal-getters are no doubt the soul of the 21st century and they are influencing several sectors of the economy in more ways than you could ever imagine.
Millennials are the unstoppable forces poised to reshaping every industry across the board, including hospitality which happens to be the heartbeat of every society. Right here, we will be sharing five specific things millennials are changing in the hospitality industry and the ways through which these are affecting it.
1. Smart Technology
Globalization is at its peak and this has changed more things than we can count. With the use of technology, millennials are beginning to automate regular routines in hotels, thereby, maximizing and improving their efficiency of time and effort.
This constant demand for technology has prompt hotels to use mobile apps or websites to make payments, give firsthand information to their millennial guest, use smartphone keys to check-in into their rooms, request housekeeping services through their mobile phones, and many more. The high demand for all this has helped change the hospitality industry in several ways.
2. The Food Culture
Hospitality is more about giving yourself the very best, and this covers all areas of your life including the type of food you choose to consume. Before the recent developments, hospitality was about keeping what you are being offered. But that has changed with the millennials whose main priority is to get the best and nothing less. The need for this has prompt hotels to bring up better food, improved cuisine and serve food in luxurious ways.
3. Millennials are changing marketing strategies within the industry.
The changes that millennials have affected in the hospitality is way more than you can imagine. Presently, hotels who are still depending on the conventional way of marketing are beginning to lagbehind. But for those who are keeping up with the trend by using digital marketing to reach out to their customers, getting more customers will not be a problem.
With the present technological advancements, hotels are now able to reach more people online through digital marketing, try to figure out what they prefer when it comes to hospitality, and they can be of help.
4. Home-sharing
One of the biggest changes that millennials have made so far is home-sharing. Apart from being a landmark idea, it has been able to accumulate a large sum of revenue with little resources. A good example of what home sharing is all about is Airbnb.
5. Amenity offerings and loyalty programs
Due to the fierce competition, surviving in this millennial era requires more than just good customer service. To get the best out at all times, hotels are now welcoming the use of amenity offerings and loyalty programs to help catch the attention of potential customers and keep their existing ones.