In every aspect of things around us, change, trends, and development are concepts that can’t be avoided. It comes around without a notice and change the original ways things are been done. These same concepts have dramatically transformed the way hotels are been viewed. But in this context, the change is as a result of consumers behavior when it comes to hospitality.
These demands has significantly brought about impacts on the management system of hotels, their marketing system and general activities. More so, there are newer expectations, better technologies, and intense competition.
Consumer satisfaction is now the primary concern of hotels, there are more several challenges facing hotels in 2020 than you can imagine. Right here, we will be sharing the top challenges hotels are facing and how this is affecting their daily business activities.
- Innovative technology
When it comes to innovative technology, hotels have never for once been left out. But on the hand, the damage for these technological advancements has cripple hotels that are not financially buoyant enough to afford it.
For instance, the use of Electronic check-ins is the latest technology used in hotels. This simple technology help save their guest from going through the stress of manual booking, going over to the reception to get a key card before checking-in. With this technology, hotels are able to generate new identification recognition number, which serve as the key card.
This technology is no doubt a great benefit for customers. But for hotels who cannot afford this technology is a total disaster, their guests will be looking forward to having access to such luxury.
- Reputation management
There is no doubt that the world has gone digital. Despite the benefits that this presents to the hospitality industry, it also has its downsides, and this has to do with maintaining a standard and good reputation. And with the use of social media platforms such as Facebook, Twitter, TripAdvisor, and Yelp when it comes to reviewing the services of hotels, this goes out of their control and has in one way or another being a major challenge to the reputation of hotels.
- Finding and Retaining Talents
The success and development of hotels or any aspect of hospitality industry can be attributed to skill-level or professionalism of employees. Being an ever-bulging industry with fierce competition of always giving out the best to their respective guest, hotels now find it exceedingly difficult to find and retain talents in their hotels.
- Personalizing client’s experience
Another major challenge that hotels do face is trying to understand the individual shopping experience of their clients. The lack of this information makes it quite difficult for hotel managements, to precisely state what their guest are expecting from them in terms of luxury and style.
- Keep Up with the Airbnb Competition
Apart from the external challenges that hotels do encounter, they also must take care of their internal competition, Airbnb which offers luxurious accommodations at an affordable rate. It has become a major challenge for the hotel industry and it is definitely cutting the revenue of hotels across the globe.