The introduction of highly responsive and optimized websites has transformed the phase of the retail industry by making it possible for customers to order what they need online and get it within the specified period of time. This basic technology can be referred to as the holy grail of the retail industry, solely because it has helped many e-commerce businesses generate large amount of revenues.
This process didn’t just come to be, there is a lifecycle that guides the whole process and make things work out the way they ought to. Do you want to understand this e-commerce lifecycle? Right here, we will be sharing the 5 steps of an E-commerce lifecycle and the major roles each step must play in the whole process.
The Steps of An E-commerce Lifecycle
- Customer Visits Online Store
When it comes to shopping online, the first step a customer takes care of irrespective of what he or she wants to purchase is to get a reliable online store. Getting this in place provides the customers with all this is needed to check out the features of what they are about to buy, reviews from previous customers, and the available payment options.
Immediately the customers feel confident about the online store and the features it has to offer, they will no doubt go ahead with their shopping plans and get all that they need.
- Moves Items to Shopping Cart
Upon the visit, the next thing on the line is to move items to the shopping cart. The shopping cart of an e-commerce store is quite similar to the shopping basket in a grocery store and it does basically the same thing which is to collect goods that a customer is intending to pay for at the counter.
The shopping cart at an online store usually shows the number of items that a customer is about to buy, the price of each item, and the total price.
- Payment is processed
After moving items to the shopping cart, the next thing on the line is to make payments. Often time, e-commerce sites do provide several means or payment options. With this, customers will be able to process payment and clear the goods in your shopping cart
- Order Gets Generated
This process is usually controlled by the e-commerce website. However, the customers must also keep a close eye on the goods to make sure the orders are been generated. If they are, the next thing is to wait the goods to be shipped out.
- package ships out.
Being the last steps in this e-commerce shopping lifecycle, this process is usually handled by an external logistics company. Their primary aim is to help ship and deliver the product to the appropriate customers.